Introduction

In coming weeks, I would write few blogs on interesting topics in digital marketing. Digital marketing helps businesses acquire, convert, retain, and increase the value for customers. It uses tools such as search engine optimization techniques, online marketing and video branding, social media marketing, and mobile marketing etc. Although the online marketing activities have the same generic goals, they are driven by customer data and technology that change the way marketers communicate with their customers. In today’s information based economy speed, flexibility, and customer focus are paramount. Size and distance are often less important than they once were. Today successful businesses engage in profitable operations in order to perpetuate themselves using internet technologies for marketing.

In future blogs, I would discuss the main aspects of online buyer behavior, and digital marketing strategies that are important. When did these become popular and what are some milestones associated with them. I would also discuss various aspects of social media channels in relation to digital marketing and their importance in internet age.

Shazia Karrar